Approaching research in an academic setting typically starts when a professor has an idea and decides to use their network to figure out possible solutions. Academic research is approached through interest and exploration. IF a professor is interested in any topic, they can explore it and find the resources to do so. Typically in industry, the research is focused on the company’s goals and/or current strategies. I personally find the research in academia better because passionate ideas are much better pursued and successful than ideas planted into one’s minds. Research that comes from general interest is fueled by curiosity whereas research in industry can be placed on you as a job rather than a passion.