Remember “The Four Ps of Marketing”: product, price, promotion, and placement.

Product:
What are you selling & why?
Price:
How much does the product cost? When does the price change?
Promotion:
How will you promote the product? Viral marketing? Internet Advertising?
Placement:
Who sells it? Where is it sold?

In recent times, we now have what we call the “fifth P”, Participation. This has changed the typical way marketing has been done. Since new technologies are coming out, it is much harder to get information out to the chain of customers.

Instead of pushing our messages out into people’s faces, the people now have the option to block us or walk away or fast forward. Engagement is now the key because unless someone wants to be interacting with you, they won’t.

What are some clever uses of Participation you have witnessed or conducted?