I did research on Google the following are my findings:

Net Profit Margin (Q2)= 13.55% as of June 2017
Net profit margin is the percentage of revenue that was brought into the company as profit. Compared to 2016 which was 21.58%, it seems that it is much less. This makes sense since the company recently invested a large sum of their money into marketing and development of their new product line-up that was revealed this week.

Shareholders’ Equity= 83.02%

Is the company’s net worth based on the overall summation of all shareholders having shares on this company. This means that this company has received a increase in shareholders and it means that the company has a high net worth value.

References:
http://www.marketwatch.com/investing/stock/goog/financials/income/quarter
https://finance.google.com/finance?fstype=ii&q=NASDAQ:GOOG