The company that I chose to focus on is Stryker Corporation. Stryker is best known for their development of orthopedic products and implants, patient handling and emergency medical equipment, to name a few. SWOT Analysis is a way of evaluating the Strengths, Weaknesses, Opportunities and Threats that affect the company. One of Stryker’s strengths is its key attention to innovation. In 2013, the company acquired Mako Surgical and produced the Makoplasty robot which assists in partial nee or total hip arthroplasty. Another strength to consider would be their business in reconstructive products which accounts for 45% of their current earnings. A weakness for the company from a student standpoint would include the regard of their product recalls. In June of 2012, Stryker recalled their ABGII modular hip implants for metal on metal contact which caused adverse effects within the patient’s hip joints similar to the Johnson & Johnson case. Another weakness within this company resides in their overseas actions in the European countries. The European countries have been affected due to the European economy as well as the debt crisis.

Potential opportunities that exist for Stryker Corporation include their strong salesmenship within the US. The increasing number of senior population and number of people with healthcare will be able to access markets. If Stryker would expand their operations further overseas into China or India they would be able to develop higher growth. A threat worth mentioning would be the number of incidents the company has been involved in regarding recalls which will/have result[ed] in probable litigation. Due to the Medical Excise tax, Stryker and many other companies will now have to account for this change.