Clever ways companies are venturing out to their customers or potential customers is via social media. Social media over the course of recent years has become a large platform where companies can communicate and interact with their customers both for advertising and also to address concerns. For example, Twitter, Facebook and even Youtube has become platforms that companies can use to either showcase their product or provide information that relates to their product. The reason why large amount of money is used for advertisement is because it is proven to be the most effective on the internet, since we all are on our smartphones and on applications, we have viewed how these companies work together with Google for example on detecting related searches that the user makes to provide similar information to them based on products. Companies pay money to have their products advertised , some have used Youtube to train their customers on how to use their products as well free of charge out of good customer service and product support.