In this week’s lecture we discussed how there is a grand strategy in the marketing plan. There are different types of grand strategies used according to what a company feels is best fit. I was wondering what the different types of grand strategies there are. Give an example of a grand strategy, and what it consists of, and find a company that uses this type of strategy.
For example, one type of grand strategy is market development. Market development consists of expanding the current market for a company by introducing new consumers or new uses. In addition, the strategy involves getting the interest of competing companies’ customers and other nonusers. This may also include opening companies in another country. For example, McDonalds can be found in locations worldwide because they expanded their business geographically. This has led to an increase in their growth and provided them more marketing opportunities.

https://onstrategyhq.com/resources/how-to-choose-a-market-development-strategy/