Project Risk Management works to manage the possible risks a project may have and how to fix it. With Project Risk Management, projects are planned to have fewer risks. With Risk Identification, the risks that could affect the project are identified and listed. As many have already stated, a major factor to consider when doing risk identification is to have the product viewed by potential users. This way they will be able to evaluate the product and determine possible risks it may have. This would the best way to receive feedback firsthand from people who would be using the product. Identifying the risks early on is more effective when it comes to sales. If most risks are recognized before selling of the product, there will be less chance for recalls and problems to arise.