I think that the key to increase customer participation and interest in a product is to offer something that would entice them. One way to do that would be to state in the advertisement that they will get a discount on the price if they immediately answer the advertisement or commerical. One thing you can do is to raise the initial price to a point higher than you intend to sell it for. Then, you can state in your advertisement that a discount will be offered if they get interested in the product. Customers love to hear about sales and lower prices and if you give them the notion that buying your product is a great deal, then they will most likely buy from you than your competitors. Also, you won’t lost money because the discount will reduce the price to what you originally intended on selling it for. A key thing to note is that the quality of your product is what ultimately matters. Steve Jobs stated that the way to be successful is to offer products that already have features that customers don’t even realize that they needed. MacBooks are sold at high prices because of their capabilities and consumers views personal computers as long-term investment. They expect that their computers will provide them with what they need and also that they will last a long time.
Social media, which has become an significant part of the live of every individual, is a great way to disseminate your product advertisement. However, coupling your products with coupons and discounts is what customers will make them interested in your product. They want to know that they are getting a great deal from you because that what keeps them from buying something similar from another business.