I feel that promoting a new medical device will be done through conference fairs/expositions which enable business to show case their products to potential consumer whether being hospital, researchers, schools, etc. It should be similar to capstone showcase which is where we all introduce our product, what is does, and why is it different and better from any other similar product. This is important for the market because it draws connection to a group of customers not one which helps promote their product. If a customer is interested in the product they may have a private meeting between the business sales and head director of the customer company/hospital/school where they can make deal in buying product.