Marketing uses emotional intelligence because it helps builds a connection with customer. They use either persuasion or manipulation because they both get customer buy their business product. However, I feel that persuasion and manipulation use different techniques to convince consumer to buy. Manipulation to me, gains the customer’s trust by tricking the customer, they may use lies while persuasion uses knowledge and facts to convince to buy product. Marketing will first use persuasion and if facts of why their product is essential to them doesn’t work, marketing will then use manipulation to try to trick and seal the deal.