What is EI? How do you know you have it? How do you get it? Do you need it? Why? Think about this concept and discuss a few things.

Firstly, how and why do you think EI affects success in selling?

Next, what impact do you think it would also have on Marketing?

What sorts of cases could you think of where EI is particularly important in medical device sales and marketing?

Here is the Kidwell paper to get you started in some research to that effect.